Lower ad costs: When compared to traditional advertising methods such as print media, TV and radio advertising, social ads are not only dependable but also cheaper. What's more, you're allowed to engage on various social media channels for free before scaling with paid ads. You're free to grow on your own, at your own pace.
Targeted reach: Traditional advertising doesn't give you the luxury to reach out to your target audience the way social media ads do. It simply doesn't work that way. When you're doing offline advertising, you're taking the blind, shotgun approach where your returns are dismal even if you're making big investments. Using social media ads you reach out to targeted prospects, increase your conversions and ultimately get a higher return on investment.
Real-time performance analysis: Knowing if your ad is working or not is integral in order to improve it. When you're doing any type of offline advertising, you're unable to analyze the performance of your ad campaign. Which cripples massively cripples your efforts. Social media ads, on the other hand, allow you to constantly keep track of how well (or how bad) your ad is performing. You're able to change your ad on the fly and instantaneously see the results.